Wielding the Double Edge Sword of Disruption

Disruption is a double-edged sword that cuts two ways—threat and opportunity.

Threats such as the COVID-19 pandemic, silicon chip shortages, and emerging startups, can upend established—and successful—business models and strategies.

At the same time, disruption also creates opportunity. Companies can utilize technology to not just manage the disruption, but to capitalize on it by driving innovation and becoming market disruptors themselves.

In this age of disruption, three technologies stand out:

• Augmented Reality
• Internet of Things
• Software-as-a-Service (SaaS)

This whitepaper explores these technologies and outlines how they will play a pivotal role in enabling movement and scale into new ventures, business models, and operations.