For decades, the epicenter of entertainment, media, and advertising was in the home—on television sets and, eventually, computers and tablets.
Now, however, with the emergence and growing maturity of technologies like 5G, edge computing, Artificial Intelligence (AI), precision positioning, and Extended Reality (XR), robust content and multimedia services are becoming more common outside of the home in public venues and locations.
This changing dynamic is shifting spending and investment habits, creating
significant market value as well as tremendous opportunities for providers of
This whitepaper explores new and nascent opportunities in these critical locations:
- Stadiums and Sports Venues
- Live Concerts
- Airports and Air Travel
It also outlines the broader opportunity for location-based services and content derived from more mature market segments (gaming and digital advertising).