Use cases including retail, navigation, education, customer remote assistance, and gaming are the most popular consumer Augmented Reality applications that have gained the interest of business and consumers. Smart home applications with AR support is another area of development.
While the consumer Virtual Reality market has thus far not lived up to the early expectations and excitement, the launch of new standalone VR HMDs and successful game titles is helping to keep momentum moving forward. More significantly, the enterprise and location-based VR segments continue to gain traction and with the latter providing a wider audience high quality VR experiences.
In this report, ABI Research examines the current trends, opportunities, and barriers around the AR and VR markets.