Sponsored By InterDigital
As the video market undergoes its current transformations, the arrival of new technologies—5G in particular—will usher in further changes that will see the market move from a two-screen paradigm (mobile and TV/CTV) to many displays.
Within the home, the screen could extend to multiple devices including appliances, walls, windows, mirrors, and tables. Display technologies like flexible screens, transparent displays, and modular designs will fuel this expansion of screens within the home. In the public domain, digital signage along with new touchpoints like autonomous and public transportation will extend the screen beyond the home and workplace.
Wearables, like smart glasses, will likely have the greatest impact by creating displays anywhere, making the screen virtually ubiquitous. The proliferation of physical displays will also occur over a long period of time due to cost and development/rollout of supporting technologies.
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