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Autonomous Driving, ADAS and In-House Development: Build or Buy

As automakers push to scale autonomous driving technologies, they face mounting challenges in balancing in-house development with third-party partnerships, while striving to control brand identity, monetize new revenue streams, and deliver safe, differentiated driving experiences.

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Rethinking Build vs. Buy in the Race Toward Autonomous Driving

The path to scalable autonomous driving has been long and complex. While the promise of safer, more efficient, and more convenient mobility is clear, automakers must carefully weigh the choice between in-house development and partnerships with third-party technology providers. This whitepaper from ABI Research explores the critical challenges facing the industry, as well as the opportunities for OEMs to unlock new revenue streams, enhance brand identity, and deliver differentiated driving experiences.

 

Topics Covered

  • Coordinating Changing Suppliers: Managing complex technology stacks across multiple partners

  • Overcoming the Skills Gap: Addressing shortages in AI, software, and data expertise

  • Meeting the Scalability Challenge: Expanding technologies beyond premium brands to mass-market models

  • Product Fragmentation: Avoiding duplicative development across vehicle segments and applications

  • Controlling Brand Identity: Preserving differentiation in an autonomous future

  • Controlling the Revenue Opportunity: Maximizing OTA updates, subscriptions, and robotaxi potential

  • Ownership versus Partnership: Striking the right balance between internal development and external collaboration

  • Case Study: Mobileye’s modular AV platform and DXP approach

  • DXP Platform: Enabling customization, safety, and brand-specific driving behaviors

 

Download the whitepaper today to discover how OEMs can overcome development bottlenecks, optimize partnerships, and seize the opportunities of autonomous driving.

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