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ABI Research’s Augmented and Virtual Reality (AR/VR) service covers enterprise and consumer applications, services, hardware, and platforms relating to digital visualization. It focuses on technologies and use cases that provide value through data visualization and immersive experiences. It quantifies market opportunities across the value chain for both AR and VR, head-worn and handheld form factors, while identifying enabling technologies within and across markets such as smart industry, edge compute, machine learning, and 5G.

The service supports quantitative data with qualitative analysis and insight, and special attention is paid to forward-looking use cases and technologies, realistic value to users, and return on investment for customers.

Our Augmented & Virtual Reality coverage areas include: 

  • Hardware and software value chain development
  • Mobile Device AR/MR
  • AR monocular versus binocular devices
  • Tethered, standalone, and mobile VR Head-mounted displays (HMDs) 
  • Applications, Use Cases, and Verticals
  • Connectivity
  • Sensors and processing
  • Device shipments by device type, region, and vertical
  • Software types, development, and distribution
  • Device usage support platforms
  • Systems integration
  • Return on investment
  • Cloud AR/VR
  • Edge Streaming
  • And more!


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